Guides · 5 minute read

Why your sermons should live on your own website

A link sends people away at the moment they were most interested. Here is what a sermon page on your own site does that a link cannot.

Almost every church website has a page called Media or Messages, and almost every one of them is a link that takes you off the site. It is the most reasonable decision in the world: the videos are already somewhere, and duplicating them sounds like work for nothing.

What the link actually does

Somebody searching a passage or a question finds your sermon on the platform, watches part of it, and is then shown other people's sermons. They never saw your service times. They never saw who your pastor is. The platform got the visit and you got nothing measurable.

This is not the platform behaving badly. It is what happens when the only copy of your work is at an address you do not own.

What a page on your own site does

  1. It is text, so a search engine can read the whole thing, not just a title
  2. It is on your domain, so what it earns accrues to your church
  3. It can carry the passage, the topic and the transcript, which is three more ways to be found
  4. It puts your service times and your address next to the thing that brought them
  5. It still plays the video, so nothing is lost

The part churches underestimate

A sermon page is not for the congregation. They already know when you meet. It is for the person who has never walked in, is not searching your name, and finds you by searching something they are going through.

One page per message means a church with ten years of preaching has several hundred honest doors into it. That is the whole argument, and it costs nothing to keep those doors open once they exist.

Doing it without us

If you have somebody with time: make a page per sermon on whatever your site runs on. Put the real title as the heading, the passage, two or three paragraphs of what was said, and embed the video. That is genuinely most of the benefit and it is free.

The catch is the same as always. It is about twenty minutes a message, forever, and it is the first thing dropped when a week gets busy. Churches do not stop because they disagree. They stop because it is Tuesday.

See where your own church stands

The free check reads your channel or feed and shows you what a search engine sees. No signup, and it takes about ten seconds.

Check your sermons What we do

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